Sales & Distribution Management is a structured track of 11 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- Marketing vs Sales: How the Two Actually Work Together - Marketing vs sales - how the two actually work together.
- Distribution Channels: Direct, Indirect & Hybrid Models - Distribution channels: direct, indirect and hybrid models.
- Channel Design & Channel Management - Channel design and channel management.
- Distribution in India: General Trade, Modern Trade & Quick Commerce - Distribution in India: general trade, modern trade and quick commerce.
- Quick Commerce Deep-Dive: Dark Stores, Economics & the Brand Playbook - Inside quick commerce: dark-store economics, Blinkit/Zepto/Instamart, and how brands win shelf share.
- D2C & Omnichannel Distribution: Website, Marketplaces & ONDC - Going direct: D2C channels, marketplace strategy and what ONDC changes.
- Sales Management: Structure, Territories & Targets - Sales management: structure, territories and targets.
- The Sales Process & Consultative Selling - The sales process and consultative selling.
- Channel Conflict, Trade Marketing & Incentives - Channel conflict, trade marketing and incentives.
- Supply Chain & Logistics Basics Every Marketer Should Know - Supply chain and logistics basics every marketer should know.
- Case Study: HUL & ITC - India's Distribution Powerhouses - Case study: HUL and ITC - India's distribution powerhouses.