Marketing Foundations & the Strategy Toolkit is a structured track of 13 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- What is Marketing? Core Concepts & the Evolution of Marketing Eras — Era / Orientation Period Core Belief Focus Example Production Orientation Pre-1920s "Build it and they will come" Manufacturing efficiency, mass production, wide distribution Ford Model T: "Any color as long as it's blac
- B2B vs B2C Marketing — Key Differences & Decision Frameworks — Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing differ fundamentally in their approach, audience, and execution: Dimension B2B B2C Decision Maker Buying committee / BANT qualified Individual consumer
- STP Framework — Segmentation, Targeting & Positioning Explained — STP is the foundational strategic framework in marketing.
- The 4Ps and 7Ps Marketing Mix — From Positioning to Tactical Execution — The marketing mix is the set of tactical tools a firm uses to produce the desired response from its target market.
- AIDA Model — Mapping the Buyer Journey from Awareness to Action — The AIDA model describes the four stages a consumer passes through during the purchasing decision process.
- BCG Growth-Share Matrix — Managing Your Product Portfolio — The Boston Consulting Group (BCG) Growth-Share Matrix classifies a company's business units or products based on two dimensions: market growth rate and relative market share: Chapter 2: Marketing Frameworks BCG Growth-Sh
- Ansoff Matrix — Four Growth Strategies Explained — Igor Ansoff's Growth Matrix helps firms evaluate strategic growth options based on product-market combinations.
- Porter's Five Forces for Marketers — Michael Porter's framework analyzes the competitive intensity and attractiveness of an industry.
- PESTLE Analysis Explained — PESTLE is a macro-environmental analysis framework that examines six categories of external factors affecting a business: Chapter 2: Marketing Frameworks Factor What It Covers Example (India FMCG) Political Government po
- SWOT Analysis for Marketing Case Interviews — The Brief You're the head of digital marketing for a mid-size EdTech company (think UpGrad/Scaler tier, ₹200 Cr ARR).
- Keller's CBBE Pyramid — Building Brand Equity — Keller's Customer-Based Brand Equity (CBBE) model describes how to build strong brand equity through four sequential levels, from the base (identity) to the pinnacle (loyalty): Chapter 2: Marketing Frameworks Level Build
- Product Life Cycle (PLC) Explained — Every product passes through distinct life stages, each requiring different marketing strategies.
- GE-McKinsey Nine-Box Matrix — The GE-McKinsey Matrix is a more sophisticated alternative to the BCG Matrix, using two composite dimensions — Industry Attractiveness and Business Unit Strength — each rated High, Medium, or Low: High Attractiveness Med