Mastering the Fundamentals of Digital Marketing

Popular Job Roles of a Freelance Digital Marketer

Popular Job Roles of a Freelance Digital Marketer

Digital Marketing is ever-growing and has been on the growth trajectory for a long time. The best part about digital marketing is that because it is skill-based it can even be done remotely. It’s digital and most of the work happens on the internet, meaning that you can work from the comfort of your home while you earn decent pay.

Job Roles for a Freelance Digital Marketer

Through this article, we hope to provide and highlight job roles and key skills that are needed in order to become a freelance digital marketer.

1. Social Media Marketer

Social Media Marketing is the most popular way to market your product or service among brands and customers today. Hence, the demand for social media managers has risen considerably.

All brands, big or small, need to establish a digital presence so that their brand visibility increases. A brand’s presence in the digital space gives them new opportunities and increases brand engagement.

Your responsibility would be to manage the brand’s interaction on social media, content management, and increase engagement and followers on social media. You can always take on multiple clients depending on the work portfolio you choose to take.

2. Content Marketer

Right from social media, to google ads, and websites, all require top-notch content to excel in the market today. If your writing skills are at par, then you can surely try a hand at content writing.

It is about understanding what each brand stands for, its USP, and making sure the communication for the brand across the digital space is uniform. It’s a challenging job as it requires constant ideation and efforts to create content that is compelling and meets the requirements of the target audience.

3. SEO Expert

Search Engine Optimisation is a very crucial aspect of search engine rankings, and no matter who says what, AI won’t replace the SEO efforts in the near future. Every brand wants to be the ‘first’ answer to the search query of the consumer on Google, and getting it there would be your job.

This skill is super in-demand and will involve you working on other SEO factors like on-page and off-page optimization. Your strategy will go hand in hand with the content and you’ll be responsible for the visibility of the brand and how often you appear on the internet.

4. Google Ads/PPC Expert

Pay-per-click ads experts or a Google ads expert’s demand is tremendous in the market. The ads on search engines drive quality leads to the business. Moreover, the advertiser only has to pay Google each time a consumer clicks on the ad. As a PPC expert, you’ll be expected to run ad campaigns that will result in maximum return.

You may have to certify yourself as a Google Ads specialist, which will prove to be very helpful for you in the long run. Make sure you work on a couple of live projects to understand how Google ads work. Once you get the hang of it, you can freelance like a pro!

5. Facebook Ads Expert

Facebook and Instagram ads have now become hugely important over the years as they both are very consumer-centric platforms. Users of these platforms expect to see very content-friendly ads which are native to them. It requires a thorough understanding of each of the platforms and your users.

There are various online tutorials and once you get the hang of how a FB business page works, you just have to understand how to spend a media budget. With enough practice, you’ll be able to easily run paid Instagram and Facebook campaigns as a freelancer.


Becoming a freelance digital marketer isn't that difficult in today's digital age. Finding the right skill set and working upon them and creating value for yourself, while sitting in the comfort of your home, is one of the reasons why this is such a viable career option.

If you're interested in learning digital marketing, enroll in Board Infinity's Digital Marketing course. Get access to premium content, with 1:1 personalized mentoring sessions with industry experts and become a certified digital marketer.