Product Strategy & Management is a structured track of 10 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- What Is a Product? Levels, Types & the Product Mix - What a product is: levels, types and the product mix.
- The Product Life Cycle (PLC) and Strategies for Each Stage - The product life cycle and the right strategy for each stage.
- New Product Development: From Idea to Launch - New product development from idea to launch.
- Product-Market Fit & MVP Thinking for Marketers - PMF, MVPs and iteration - startup product thinking every marketer needs.
- Product Portfolio Management (BCG Matrix & GE Matrix) - Managing a portfolio with the BCG and GE matrices.
- Go-to-Market (GTM) Strategy Fundamentals - Go-to-market strategy fundamentals for any launch question.
- AI-Assisted GTM: Research, Messaging & Launch Workflows - Run a GTM with AI: NotebookLM for market research, LLMs for ICP, messaging and launch planning.
- Product Marketing (PMM): The Role & How It Differs from Brand Management - Product marketing (PMM) vs brand management - the real difference.
- Messaging & Value Proposition Design - Messaging and value proposition design.
- Case Study: Anatomy of a Successful Product Launch in India - Case study: anatomy of a successful product launch in India.