Integrated Marketing Communications & Advertising is a structured track of 11 lessons that build a complete, interview-ready understanding of the topic. Work through them in order, then use the quiz and flashcards in each lesson to revise.
What this course covers
- Integrated Marketing Communications (IMC): The Complete Picture - Integrated marketing communications - the complete picture.
- The Promotion Mix: Advertising, PR, Sales Promotion, Direct & Digital - The promotion mix: advertising, PR, sales promotion, direct and digital.
- Advertising Strategy & Writing a Winning Creative Brief - Advertising strategy and writing a winning creative brief.
- Media Planning & Buying Fundamentals - Media planning and buying fundamentals.
- Public Relations & Reputation Management - Public relations and reputation management.
- Influencer & Creator Marketing in 2026 - Influencer and creator marketing in 2026.
- Moment Marketing, Memes & Topical Creative in India - Amul to Zomato: how Indian brands win the moment - and when topical content backfires.
- Generative AI in Advertising: Creative at Scale - GenAI creative: ad variants at near-zero cost, personalization at scale, and what still needs humans.
- Storytelling & the Anatomy of a Great Campaign - Storytelling and the anatomy of a great campaign.
- Measuring Communication & Campaign Effectiveness - Measuring communication and campaign effectiveness.
- Case Study: Campaign Breakdowns - Cadbury, Zomato & Nike - Case study: campaign breakdowns - Cadbury, Zomato and Nike.