Do you have an interest in marketing but also data? Do you find yourself paying extra attention to detail and human behavior? Do you love experimentation, in-depth analysis & being creative?
If you said yes to any of these questions then there might be a role in marketing that you’d love to pursue. Marketing is a huge field & it’s always adapting to the market, which means that it’s ever-changing. And thanks to the ever-growing importance of digital marketing across all industries, there are more seats at the table than ever for data-savvy professionals.
Here are 4 data-driven marketing roles that you should consider if you love numbers!
1. Marketing Data Analyst
As the name suggests, the marketing data analyst’s primary responsibility is to analyze data and develop reports, charts, and compelling presentations that the less numerically inclined can understand. But it’s not just about slinging numbers. Among other things, your analysis may shed light on marketplace trends and consumer behavior, help evaluate and optimize the effectiveness of advertising campaigns, and track competitor marketing activities.
This position can mean different things to different people and might vary widely across companies. If you’re a numbers person through and through, understand programming languages like Python, and can create regression models in your sleep, this might be the role for you.
2. CRO (Conversion Rate Optimization) Specialist
A CRO specialist might focus on trying to get their clients better returns on ad spend. For example, if a business is running ads that are successfully driving traffic to their website, but they’re not seeing a large enough increase in sales to justify their expenditures, a CRO specialist will take a look at the website to analyze why people aren’t buying once they arrive.
The role involves the continual analysis of consumer behavior; understanding what influences a person to buy or to leave a website without buying is the core of successful optimization, and much of that comes from your comfort and agility with data.
3. Growth Marketer
Growth marketing roles will appeal to well-rounded marketers who are comfortable diving deep into data. Because they must also analyze and grow existing marketing channels while identifying promising new ones, it’s important for them to be nimble and adept at using data to understand both consumer behavior and the market as a whole.
4. Search Engine Optimization (SEO) Specialist
The most important responsibility for an SEO specialist is to completely understand your data from Google Analytics, Google Search Console, and any other analytics platform you use. An SEO specialist should be intimately familiar with their website traffic performance and should be able to interpret any trends they see in the numbers.
You also need to be curious about data and be willing to keep diving deeper and deeper to find what is actually happening with your site. Otherwise, a quick glance can lead to some faulty assumptions.
The aforementioned were the 4 data-driven marketing roles. All of them are in great demand in today's economy. You just have to decide which one suits you best and go for it!
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