Advanced Digital Marketing Concepts & Strategies

How Machine Learning is being used in Digital Marketing

How Machine Learning is being used in Digital Marketing

As Social Media has become one of the biggest platforms for business expansion and branding, organizations are making use of machine learning to enhance user experience and promoting their brand.

Everyone around the world has access to social media which allows brands to reach target customers around the globe. As the reach of businesses expand so does the data being generated and collected.

Without the use of Data Science technologies like Machine Learning and big data, running your business efficiently on social media is next to impossible. Machine learning for Digital marketing is very huge right now. Even Facebook uses it to deliver their paid advertisements, and it's the core of their whole advertising ecosystem.

Role of Machine Learning in Digital Marketing Services

It helps enhance Media Quality

Media is a very important part of social media. The quality of images, videos and audios can be enhanced automatically with the use of Machine Learning in social media. Twitter uses Machine learning for just this purpose, to enhance the visual experience of users.

Helping your brand reach the Target Audience

Machine Learning technology in social media allows machines to decide which advertisements are to be shown to which audience. They collect data from users, analyze it, find out their preferences and accordingly show advertisements which hold their interest. This helps your brand find new audience and customers around the world.

Maintaining Security

Machine Learning helps machines detect spam content and bad backlinks on social media, which threaten your data and organization.

Handling and Automating Data

Social media is used by millions of users every day and collecting and maintain information from so many different sources is not an easy job. Machine learning helps automate data, collect, maintain and manipulate it without the need of human intervention.


Machine Learning plays an important role in making social media the great platform that it is. This is why social media companies need Machine Learning experts to handle and enhance their content.

There are over 2000 Machine Learning jobs available in Mumbai and Pune for candidates with entry level experience. If you want to become a Machine Learning expert, take the Data Science course by Board Infinity now!